Sales Satisfaction Index (SSI) – In current scenario the quality of products offered from dealership from different manufacturers is very close to each other. The areas where the brand / manufacturers competes is the sales and service experience which consumers undergo during their life cycle. This experience decides the make or break of the brand / manufacturers. The Sales or Service operation standard followed at each dealership decides the level of satisfaction. SSI examines the dealership’s ability to manage the sales process—from product presentation, price negotiation, and vehicle purchase to delivery and the finance and insurance process. The sales process has become an increasingly important factor in determining overall satisfaction.
 Customer Satisfaction Index (CSI)
The dealer service department is measured on parameter that includes : how has been the service initiation, how the entire issues were handled by service advisor, total in-dealership experience, the promptness in service delivery, service quality, and whether it has been an user-friendly service or not.
CPAC team works closely with their channel partners on improving SSI and CSI to increase efficiency at dealership.
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