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| CPAC Advantage |
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| CRM AND DMS |
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 Customer Relationship Management (CRM) |
Customer Relationship Management simply put is the power of managing data. Relationship programs to understand customer needs must be based on two principles:
- Different customers follow different purchase paths - understanding consumer needs, desires, interests, concerns and habits is the first and foremost requirement in understanding purchase-cycle bonding. Effective CRM systems must dive deep into the purchase decision before the purchase is made.
- Different customers follow different ownership experience paths, effective CRM systems must link deeply and broadly to the individual’s ownership experience.
Programs like Internet-enabled communication (online activity), interactive kiosk at dealerships or research based human intervention systems make it increasingly possible to capture valuable insights about consumers in the middle of the purchase process.
CPAC team works closely with their channel partners to improve and work upon CRM system to improve their efficiency at dealership.
Dealer Management System (DMS)
Dealership / Distributorship Managing System (DMS) - A proactive customer centric tool that enables a distributor to support their Sales Initiatives by building a strong knowledge base about the customer, his preferences for products, services, his preferences on accessories etc.. and seamlessly integrate with Inventory, Finance and Workshop systems.
The regular managing of this database of your customers helps in
- Identify the most profitable customers and providing the best services to retain.
- Improve customer Satisfaction in all areas of operations.
DMS enable channel partners to manage their CRM lifecycle of handling prospects and customers at single/multi-location. The solution helps dealers to reinforce better management of customer and vehicle inventory to reduce time-to-delivery and better inventory
management through integrated Sales, Support, Inventory and Workshop business.
CPAC team works closely with their channel partners to improve and work upon DMS system to improve their efficiency at dealership.
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Business Consulting
