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Score Card – In Equilibrium!

Research Activity

Mr.Right–Dealer Best Practices

Recruitment & Training

CPAC Advantage

ARE YOU AWARE

Conversion ratio from Lead generation to closure?

Effective Standard conversion ratio range from 25-30%. Sales through standard processes leads to effective closure of sales inquiries. Very few dealerships meet this norm.

Do you have robust Post sales follow up process?

One out of Ten dealerships has an effective and streamlined follow up process, which encourages and maintains personal relationships with their customers.

Low retention and High turnover of sales & service personnel?

3 out of 4 salespeople are no longer employed at your dealership within 6 months and this cost 60% times higher than recruiting and training afresh with a new sales person.

Do your salespeople follow up?

90% of all prospects never hear from their salesperson after leaving the dealership, and they rarely come back on their own.

Does customer revisit, repurchase and recommend your dealership?

After their first purchase only 5-7% customer revisit for buying vehicles from the same dealership.

Do you track lost sales...

Salespeople on average lose 40-45% of their prospects per month. 0f those, 20% are lost to competition.